The Middle East

The beauty of music in today's age is just how easily it spreads. Once upon a time it took money and major support to get your music heard. Such forces still exists, but the internet has changed the game. Music can spread purely on its own merits, independent of the band's efforts. If a song is good enough, the listeners will do the promoting. Take, for example, the song 'Blood' by The Middle East. By all logical explanations, I shouldn't know it exists. The band is based in Townsville, over 1000km away. I had neither heard or heard of them before today. The friend who recommended them, discovered them on an indonesian blog. An INDONESIAN blog! How that blogger came across them is anybody's guess. For all I know, there could be dozens more links in the chain that has carried the music from the band and on to me. But again, thanks to the internet, I probably won't be the last in this chain. Spread, music, spread! It just goes to show that promotional efforts pale in comparison to the importance of composition. Write a good song and it will do the rest.

Blood

This song has an immense power to it. It starts soft, with smooth, honest vocals, accompanied by a subtle array of colourful instrumentation. This builds gradually, finally culminating in a rich vocal chorus, swelling with emotion. It's the sound of a truly great band, entering their element. Who are The Middle East? If only I knew.